Power Sports Dealership
Follow up on a dealership quote is essential
Many dealerships of all types of use online tools for inbound marketing and sales. These dealerships range from automobile, motorcycle, boating, recreational vehicles, and other power sports understand there is a lot of research being done before a consumer arrives on location.
These dealerships now invest heavily into online marketing such as PPC, social media, email campaigns, and online chat messaging. Larger ones have entire departments dedicated to inbound internet leads with sales people devoted to pricing, negotiating, and financing cars via email or text messages without even meeting the consumer yet.
Understanding which prospects to focus on maybe difficult
Consumers may know exactly what they want to spend upfront and will approach the dealership after intense research to avoid haggling. Dealership websites may have contact information such as phone numbers and automatic email forms but not necessarily attachment tracking for their quotes.
The convenience of getting price quotes via email for the consumer is a time saving device and they will typically shop multiple dealer websites. Competition can be fierce but another advantage is dealerships have the ability to send out multiple request to quote and compare pricing as consumers request it.
Stop wasting hours wondering if quotes are even read
The initial conversation thread with online quoting can be time-consuming with a high rate of no-replies to your dealership emails or online chat-bot programs. There are also the immediate needs smaller dealerships face such as handling financing, licensing, title registration, and other items that will take up valuable dealership time.
Knowing which consumers are reviewing your documents and what they focus on the most will help alleviate the follow up time upon calling back the potential customer for your dealership. Without using attachment tracking services on these items quoted understanding which prospects to focus on is difficult and inefficient use of a dealerships time.
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